Business cards are an essential marketing tool for startups, providing a convenient way to share contact information and make a memorable first impression. However, many startups make common mistakes when ordering business cards that can hurt their brand image and marketing efforts. Here are six common mistakes startups need to avoid while getting their business card printing in Dubai.
Poor Design Choices
One of the most common mistakes startups make when ordering business cards is choosing poor design options. This can include using low-quality images, using too many colors, and overcrowding the card with too much information. A well-designed business card should be visually appealing, easy to read, and provide only the essential information.
Another common mistake is not proofreading the business card before sending it to the printer. Spelling mistakes, grammatical errors, and incorrect contact information can be costly mistakes that can harm your brand image and credibility.
Using the Wrong Font
Making a professional and memorable business card requires careful consideration of the typeface you use. People may find it challenging to read the card if it uses an amateurish typeface, too many fonts, or small fonts. It’s crucial to pick a typeface that is simple to read, complements your brand, and is consistent with the rest of your marketing materials.
Choosing the Wrong Card Stock
The card stock you choose can also have an impact on your business card’s overall look and feel. Using low-quality or flimsy card stock can make your business card look unprofessional while using thick and durable card stock can make it stand out and feel more luxurious.
Not Including a Call to Action
On their business cards, many entrepreneurs neglect to include a call to action. Asking people to visit your website, follow you on social media, or book a meeting is a straightforward call to action. A call to action can assist motivate visitors to act and interact with your brand.
Ordering Too Many or Too Few
Ordering too many or too few business cards can also be a costly mistake for startups. Ordering too many can result in wasted resources and unused cards while ordering too few can leave you without a card when you need one. It’s essential to order the right amount of cards based on your business needs and projected usage.
Business cards are an essential marketing tool for startups, but it’s crucial to avoid common mistakes when ordering them. Taking the time to create a well-designed and professional business card can be a valuable investment in your startup’s success. Even if you miss out on some pointers from this checklist, reputed printing companies in UAE will advise and provide solutions to make your business card look professional and perfect!